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Re: Customer Oriented Marketing
[Ed: Below you'll see a very silly employer's quiz that was sent
in by XXX, followed by Dave Decot's stranger answers in brackets.]
Customer-Oriented Marketing
is looking at our job through the customer's (eyes/file).
[wallet]
A good opening to a customer
who voices a complaint is, "I'm (sorry/upset) you are having a problem.
[certain that psychologically]
Remember, arguing with the
customer can only make a bad situation (worse/better).
[more entertaining]
Make positive contact with
your customers by being friendly, (bashful/enthusiastic), open and interested.
[flirtatious]
Using a customer's name
and saying "thank you" are examples of (pushy/friendly) service.
[patronizing]
While working with your
present customer, (acknowledge/ ignore) a waiting customer.
[become interested in and leave the premises with]
Customers feel you are happy
to have their business when you smile and say (nothing/thank you).
["The gas is free today."]
Friendly service is
giving the customer your full attention and making (eye/hand) contact.
[felonious intimate]
One way to show customers
full attention is to call them by (phone/name) whenever possible.
[obnoxious childhood nicknames]
Keep the station (cluttered/neat)
and clean so customers do not take their business elsewhere.
[empty]
Use the intercom for customer
assistance and (safety/ entertainment).
[inaudibility]
A good opening to a complaining
customer could be to tell them you are:
a) excited
b) pleased
c) happy
d) sorry
[extremely busy and tired of their whining]
Customers waiting for island
service should be:
a) patient
b) ignored
c) acknowledged
d) important
[advised on airfare deals to Tahiti]
What kind of service should
customers get?
a) quick
b) friendly
c) professional
d) all of the above
[incomprehensible, greasy, and fear-inducing]
One way to give customers
personal attention is to:
a) only accept credit cards
b) ignore them
c) call them by name
d) talk to two customers at once
[encourage them to join you in the booth]

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